The Domain Name System
It’s common practice to buy up multiple domain names related to your main URL in order to protect your online brand.
The Domain Name System (DNS) is the naming system for online services, computers, or any resources that are connected to the Internet. It works to associate domain names to each company, website, or service. It also translates the domain name into the numerical IP address that’s needed for the network protocols to functional correctly.
There are a variety of extensions you’ll be able to choose from depending on your style of business or organization, while others can purely be for fun. It’s important to choose a domain extension that’s in alignment with your business. We highlight the most common below:
There are also more region specific domains, called Country-Code Top-Level Domains (ccTLD), such as, .co.uk (United Kingdom), .au (Australia), .de (Denmark), .fr (France), and more. For a full list take a look at this article from Wikipedia.
The top-level domain that you choose will also communicate a lot about your business. By far the most common top level domain is .com, but you’re free to choose the extension that’s most in alignment with your website.
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